Since ‘PSL’ was founded in 2007, we have worked closely with the team, taking the journey with them from small temporary art space in a Leeds backwater, to the city’s dedicated centre for contemporary art, The Tetley.
We devised and delivered the media strategy throughout and, in the first year since The Tetley opened in November 2013, we achieved a broad range of over 250 pieces of editorial coverage in specialist & trade, national & regional news and consumer media across print, broadcast and digital channels.
More than 100,000 people visited The Tetley in its first year and the Leeds’s centre for contemporary art and learning now plays a vital role in the lifeblood of the city’s cultural life.