This week we won a PRCA Dare Award for our LEEDS 2023 Year of Culture PR campaign. We were up against some impressive competition from agencies and PR teams across the North East, Yorkshire and Lincolnshire, in the Charity/Not-For-Profit category.

In the judges’ words:

“2,000 clippings is an amazing achievement, but potentially even more important is the uplift in citizen morale and pride in their hometown.”

“A truly excellent demonstration of media relations, maintaining momentum through a prolonged programme and creating cut-through in a crowded market.”

“Exceptional entry on a really limited budget.”

“…the ability to land such positive messaging and track the penetration into key under-engaged groups was great to see in the evaluation.”

“Good use of research to create milestones for the Leeds 2023 story. Smart regional media partnerships with the Beeb and Yorkshire Evening Post. Getting C4 News to broadcast live was a coup. Nice testimonial from ING ‘Leeds: the UK’s most talked about city’.”

Read our case study here: https://www.anitamorrisassociates.co.uk/case-studies/leeds-2023-2/

We had a brilliant evening celebrating with friends and colleagues from LEEDS 2023 and Visit Leeds , who all played a part in the success of the campaign, fittingly at the Sky Lounge Doubletree which we helped launch 15 years ago.